The BYTE 10/7/22

Marketing tips and tech trends to leverage each week.

\Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into. 

This week we’re taking a BYTE out of LinkedIn Company Pages updates, brand Reels tactics, blog post length, SEO tips, and a submarine yacht. 

 

Generally 

LinkedIn Updates for Company Pages

Recently, LinkedIn rolled out several features that can help visually enhance social posts. Originally these updates were only available to individual users. But now, Company Pages can also use these design tools to make their posts more engaging and showcase their most important values. Read Social Media Today’s blog post to find out how to leverage these LinkedIn updates to make your brand stand out. 

Instagram Reels for Brands

Video is one of the most engaging forms of content on social media. So, it makes sense that Instagram is driving higher reach and more engagement with their Reels. In fact, according to Instagram’s study, Reels make up “20% of the time spent on the platform.” Learn about the latest Reel trends for brands here.

Does blog post length matter?

According to Semrush, “Articles with 3,000+ words generate the most organic traffic.” However, that doesn’t necessarily mean that word count is the optimal length to succeed. The size of your content depends on two key factors, your goal, such as boosting traffic or social shares, and your audience. Click on the link above to learn best practices to determine your blog post length.

14 Tips for Your SEO Ranking

Excellent search engine optimization (SEO) is vital for your website. If your SEO ranking is poor, not only will it be more challenging for consumers to find you, but your website’s user experience is probably suffering too. View this infographic to learn fourteen easy fixes to improve your Google search ranking. 

 

Totally Unrelated

Submarine Yacht

U-Boat Worx, a submarine builder company, turning heads with their new invention that combines a submarine and a yacht. The hybrid called the Nautilus expands 123-foot long and is a super yacht complete with a large sundeck, freshwater pool, and a bar. That’s not even the coolest part about the vehicle. The statement factor for their superyacht is that you’ll never get seasick because it can submerge below to avoid rough waters. Check it out in Gizmodo’s article.

About the Author

Mary Diegel

Mary Diegel is currently a Marketing Coordinator with BDX. You can often see her handling social media or helping with the BDX University blog. Mary also helps coordinate plans for internal and external events. She graduated from Texas State University with a degree in Mass Communications. When she has free time, Mary enjoys going on adventures and hiking with her beloved dogs.

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