The BYTE 1/14/22

View the latest technology and marketing trends.

Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into. 

This week we’re taking a BYTE out of reasons people visit websites, Google search algorithm updates, emojis, social media lead techniques and CES 2022 pet tech. Dig in!

 

Generally

8 Reasons People Visit Websites

Wanting to learn. Buy. Be inspired. Just a few of the reasons that people visit your website everyday. Understanding this can help you tap into what prompted visitors to find your website and market better to them. Read the top eight reasons people visit websites from Search Engine Journal’s blog post to improve SEO and how to promote your content.

 

Take Notes

Google Search Algorithm Updates from 2021

2021 was a big year for changes to the Google search algorithm, such as Google’s update to page experience or local search. Although most of these do not harm your SEO, not being aware of these modifications could negatively impact your website performance.

View this infographic to learn critical updates to Google’s algorithm and reach out to a BDX SEO expert to optimize search traffic and your SEO strategy. 

Do emojis increase your email open rate? 🤔

According to World Economic Forum, “Internet users send over 5 billion emojis every day.” Emojis can add a fun twist to your email subject lines and entice viewers to open your emails. But like many things in marketing, there’s a balance and art to successfully applying these text characters. Check out Brafton’s article to see their favorite examples of leveraging emojis in your emails to boost engagement and click-through rates.

8 Tactics to Generate New Leads

Generating leads can be a daunting task for some businesses, but it can be easier with the help of social media. For example, BDX’s New Home Lifestyles broadcast allows builders to showcase their homes and engage with new home shoppers in real-time. Going live on social media is one strategic way to increase new leads and interact with prospects.

Learn seven more helpful techniques to grow your leads and sales in 2022 on Social Media Examiner’s blog post

 

Totally Unrelated

CES 2022 Pet Tech 

The Consumer Electronics Show (CES) showcases innovative inventions that enhance every aspect of our daily lives, including how we interact with four-legged friends. This year’s renowned expo pulled at the heartstrings of our fellow pet owners with incredible advancements from smart collars to pet geofencing. Learn more about the CES technology that can better the lives of furry family members and their owners in Digital Trends’ article.   

About the Author

Builders Digital Experience

At BDX, our team of experts sets us apart. For over 20 years, we’ve helped top builders successfully market their new home communities. We work with over 1000 builders to create successful digital marketing programs. Our professionals are experts in the latest technology, marketing, and industry trends.

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