According to a survey conducted in Q4 of 2021 by CNBC, businesses are reporting that it is 52% harder to attract the employees they need in comparison to just one year ago. The Great Resignation has certainly made the wait longer at restaurants, but is it affecting the building industry too? Builders are working hard to meet consumer demand and shore up a stock of inventory to ease some of the shortages we saw in 2020 and 2022. New communities are being built and the quest for buildable dirt is on. The question is, will they be able to find sales representatives to staff their model homes and sales centers amid a worker shortage? Just as other industries have leveraged technology to tackle the issue with things like robotic waitresses, builders have technology too. Let’s dive into a few that we think will make staffing your new communities much easier.
Adopt Self-Tour Technology
Nearly 60% of new home buyers prefer to tour homes in person before making a purchase decision. By leveraging self-tour technology you can give home shoppers access to your model homes and sales centers to facilitate the phase of self-discovery while cutting down on the amount of sales representatives needed. Touring technology like what is offered by companies like Nternow offers an immersive in-home experience whenever it is convenient for them.
Put Your Existing Technology To Work
Every model home generally has 1 or more TVs in the home. You can easily convert all of the screens in your model home or sales center into digital signage. The best part, with tools like Screenmaster Digital, you can keep the content that is featured up-to-date across every model via a central location. Your messaging, offers and cross-selling messages can be managed by one person across all communities.
Invest in A Kiosk Experience
With homes in such high demand, models haven’t stayed on the market long enough to be fully utilized as a selling tool and more builders are moving their investment to the sales center instead. One sales center can service several model homes. Multi-touch solutions like SalesMaxx kiosks outfitted with Online VR tours give the buyer a completely immersive experience that allows them to touch, compare and explore everything you have to offer on their own, or assisted by a sales representative.
Leverage Your Website
Your website is your online model home and your best sales person. Now is a great time for beefing up the interactive experience and thinking about customer journey in its entirety. Do you have virtual models that a customer can view? Do you have room visualizers and an online design center? By adopting the latest technology on your website, you can get home shoppers further along in their journey before a sales person is needed.
Are you up at night thinking about how to staff your new model homes and communities? BDX can help. Connect with a Digital Marketing Consultant today to learn more about how you can leveraging the latest technology or visit theBDX.com for more information.
About the AuthorMore Content by Alaina Latiolais