The design process is a pillar of the new home buying experience. There's nothing that gets a potential buyer more excited than the prospect of picking out every element of their new home. The very nature of shopping has been turned on its head by the internet and home shoppers want more autonomy to shop on their time and control the process. An online design center is a proven strategy to help improve the client experience, in today’s highly competitive market, homebuilders can’t afford to be left behind.
So, you’re considering an online design center but still have questions? We've answered the Top 5 Questions we get from builders like you about the benefits of having an online design center can offer for you, your manufacturers and of course your customers.
1. Will this replace my design center team and make them obsolete?
Quite the opposite! Envision only makes your design center team members more effective and successful. Since home buyers can add things to their wish list before their in-person appointment, your design team members can better prepare, personalize and even upsell home buyers when they meet in person. In addition, it drastically optimizes, making everyone involved more satisfied.
2. What if our manufacturers are outside of your partner network?
BDX works with over 250 manufacturer brands offering over 320,000 products, and that list is growing monthly. Most builders find that they are covered by our partnerships – but if not, don’t worry, we’ve got that covered, too. Our dedicated manufacturer team is constantly reaching out to new manufacturers on behalf of our builders to incorporate them into the Envision program. We will do the heavy lifting to engage your manufacturer partners that aren’t in our system already, and we also allow you to create your own products that aren’t offered by one of our manufacturers.
3. We only build 75 homes per year. Are we too small to benefit from Envision?
Some of our most successful Envision builders are smaller/custom builders that build less than 75 homes a year. There is no minimum when it comes to how many homes you need to build each year to see the benefits of using Envision. We also have different flavors of Envision that align with any builder's budget.
4. Many of our buyers are in the ‘Active Adult’ demographics. Will is still work for us?
Absolutely! Envision is highly user-friendly, and builders are seeing no resistance from Active Adults utilizing the tool. They love the low-pressure, low-stress environment it creates, allowing them to browse and choose option choices at their convenience – and share with their family. And when it comes to younger demographics, they don't just want an online tool. They expect it. We have the data to prove both.
5. I am sold, but need this up and running in a month for our peak season. I have seven plans and 90 options across those plans. Can you pull this off?
Yes, we can! Our Envision Express version lets us get your Online Design Center up and running in just 30 days. We have a proven implementation process, a seasoned team and will ensure your digital strategy matches your brand!
Check out the Top 5 questions we hear about the technical side of Envision and all it can do for you.
Do you have more questions about the benefits of Online Design Centers? We are here to help! Contact info@thebdx.com or your BDX Digital Marketing Consultant today.
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