BDX's Peter Brumme To Speak At IBS 2017

Peter Brumme Will Be Speaking At IBS 2017A Builder's Guide To Killer Content

Tuesday, January 11 | 9:30 - 10:30 AM

Location: W314

What is content marketing? Why do you need to generate content? How can content improve business? The stereotypical MLS written description is no longer enough to stand out from the crowd, and customers should not need a decoder ring to navigate the process and jargon that is common in Real Estate. Today's "Killer Content" is so much more: testimonials, events, incentives, brand stories, videos, photography, virtual tours and blogs.Most important, it should focus on the needs of potential customers first and foremost. In this session, identify the most valuable and relevant content, and learn how to use it to aid discovery from multiple marketing channels. Learn how to leverage video, photography and the written word to attract, engage and convert website visitors to qualified leads and measure those results.

What You'll Learn:

  • Learn what content types drive website engagement and conversion and how much you should be generating.
  • Leverage structured content across multiple marketing channels such as social media, organic search, paid search and referral sites.
  • Learn how to set standards and goals for the the kind of content created and what it’s intended to achieve.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

About the Author

Eleanor Bowman

Eleanor Bowman is currently the Director of Marketing for Builders Digital Experience (BDX). In this role, she leads the company’s B2B marketing initiatives and is passionate about helping educate home builders about the latest digital marketing and technology trends. She is a frequent contributor here on and speaks at home building events around the country on a variety of topics. Eleanor has spent over 20 years working in marketing, advertising, and public relations for companies in the technology, education, energy, and real estate industries. She is a proud Longhorn with a degree in Advertising from the University of Texas at Austin.

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