BDX's Melissa Morman To Speak At IBS 2017

Melissa Morman Will Be A Featured Speaker At Two Different Session At IBS 2017Melissa will be speaking at two events this year at IBS. See below for more details on each. 

1) From Content to Conversion: Building a Killer Website

Wednesday, January 11 | 8:30 - 9:30 AM

Location: W304C

Only 2% of your website visitors complete your online contact form, but you don’t have to be a big builder to have a great website that converts. Thanks to new technologies, reduced costs, and more research, builders and remodelers of every size can have a dynamic website that converts traffic to sales. This advanced session will focus on the content you need to attract and engage visitors on your site and give you steps on how to convert those visitors to leads.

What You'll Learn:

  • Identify the five key elements, based on research and successful examples, that every website must include.
  • Examine ways to create a content map for your site, along with best practices for using different types of visual and interactive content to engage website visitors.
  • Obtain the steps for planning conversion funnels for your site to ensure your visitors leave their contact details and schedule a conversation with you.
  • Learn how to distinguish your leads between information qualified, marketing qualified and sales qualified, plus the best way to handle each type of lead.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

2) Hot Off The Press: The Latest Trends for Housing From The Consumer Electronics Show

Wednesday, January 11 | 10:30 - 11:30 AM

Location: W315

Format: Thought Leader Session  Level of Content: Intermediate 

Who Should Attend: Designers, Architects, Engineers & Planners, Subcontractors & Specialty Trade Contractors

Track: Business Management & Operations

What It's About:

In this session, our panel will discuss the latest technology and electronics trends they uncovered during their visit to the 2017 Consumer Electronics Show in Las Vegas, held just days before IBS. The panel will bring their unique perspectives and specifically focus on how the trends they discovered at the show will impact the home building industry in the coming year. Fresh from the CES, the information doesn’t get any more current and relevant!

What You'll Learn:

  • Hear about what was new and innovative this year at CES, one of the most anticipated and talked about trade shows in the world.
  • Gain insight on how these new products will impact the home building industry in the coming year.
  • Take away fresh ideas to set your company apart in 2017.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

About the Author

Eleanor Bowman

Eleanor Bowman is currently the Director of Marketing for Builders Digital Experience (BDX). In this role, she leads the company’s B2B marketing initiatives and is passionate about helping educate home builders about the latest digital marketing and technology trends. She is a frequent contributor here on and speaks at home building events around the country on a variety of topics. Eleanor has spent over 20 years working in marketing, advertising, and public relations for companies in the technology, education, energy, and real estate industries. She is a proud Longhorn with a degree in Advertising from the University of Texas at Austin.

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