Ask The Expert: What's One Thing You'd Recommend Builders Do to Improve Their Website in 2021?

 If there was one thing you'd recommend builders do to improve their website in 2021, what would it be?

Knowing the possibilities are almost endless, we asked BDX’s resident website guru, Rebecca Coyne, to give us her perspective, and here is what she had to say.

As we all know, Google consistently updates their requirements for indexing a website. The one coming up in April/May, however, is a biggie and one of their most significant yet.

Google is moving to mobile-only indexing and will only use their Smartphone Bot to crawl websites. What does this mean? It means that if your site is not responsive, i.e. adapts to the user’s behavior and environment based on screen size, platform, and orientation (think desktop vs. iPad vs. iPhone), then your website content may not be crawled, indexed, or considered as a ranking signal for the page.

Net/net – your pages may not show up on a Google search which means home shoppers may not see your homes. Yikes!

Knowing you’ve already invested time, energy, and money on developing engaging content about your homes, it would be devastating to see traffic drop off in the Spring because that content is not showing up in Google’s search engine results. Make sure that you have intentionally designed your website to function across desktop, tablet, and mobile.

Want to talk about your mobile strategy with BDX experts – we’d love to hear from you and help!

About the Author

Builders Digital Experience

At BDX, our team of experts sets us apart. For over 20 years, we’ve helped top builders successfully market their new home communities. We work with over 1000 builders to create successful digital marketing programs. Our professionals are experts in the latest technology, marketing, and industry trends.

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