Eleanor Bowman

Eleanor Bowman is currently the Director of Marketing for Builders Digital Experience (BDX). In this role, she leads the company’s B2B marketing initiatives and is passionate about helping educate home builders about the latest digital marketing and technology trends. She is a frequent contributor here on www.BuilderUniversity.com and speaks at home building events around the country on a variety of topics. Eleanor has spent over 20 years working in marketing, advertising, and public relations for companies in the technology, education, energy, and real estate industries. She is a proud Longhorn with a degree in Advertising from the University of Texas at Austin.

  • Targeting Changes Coming Soon For Google PPC

    Targeting Changes Coming Soon For Google PPC

    Are you ready for the changes that will restrict how you can target your Google PPC campaigns?

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  • Calls Are King! Why Builders Can't Afford To Ignore Phone Call Leads

    Calls Are King! Why Builders Can't Afford To Ignore Phone Call Leads

    BDX's call tracking provides visibility into every call received and is the missing piece for builder's lead generation program. Learn more!

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  • Best Practices For Advertising Creative In The New Normal

    Best Practices For Advertising Creative In The New Normal

    BDX has put together a list of tips on new home advertising that will increase click-thru-rates and improve overall performance. Check them out.

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  • A PlayList For Builders — For Hanging Out At “Home”

    A PlayList For Builders — For Hanging Out At “Home”

    BDX creates home builders a special playlist based on songs related to – you guessed it, homes. Listen now!

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  • No More Crowds, Hugs, Or Handshakes – Why Your Images Need A Facelift

    No More Crowds, Hugs, Or Handshakes – Why Your Images Need A Facelift

    Images of handshakes and groups on your website are no longer pc. Read this BDX post to learn what images do not alienate new home buyers.

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  • Builders Doing Amazing Things – CC Homes

    Builders Doing Amazing Things – CC Homes

    CC Homes used current challenges as an opportunity to leverage digital strategies to market their homes. See how they successfully pivoted.

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  • BDXtra Podcast -- Perspectives on COVID-19 with Tim Costello

    BDXtra Podcast -- Perspectives on COVID-19 with Tim Costello

    Listen to BDX's CEO, Tim Costello, discuss how the housing market is being affected by these challenging times on this episode of the BDXtra podcast.

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  • BDXtra Podcast -- Matterport Tours

    BDXtra Podcast -- Matterport Tours

    In this edition of the BDXtra Podcast, listen to BDX’s media expert discuss how homebuilders can leverage Matterport Tours to sell more homes.

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  • HIVE

    HIVE

    BDX will be participating at Hanley Wood's Hive, the hub for innovation and disruption in the ever-changing housing landscape. Read more in BDX's post.

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  • TrustBuilder Ratings & Reviews Infographic

    TrustBuilder Ratings & Reviews Infographic

    BDX’s infographic shows why putting your brand in the spotlight and displaying authentic reviews persuades home shoppers to buy from you. Take a look!

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  • The Hispanic Market Opportunity

    The Hispanic Market Opportunity

    Read BDX’s Infographic that shows you the demographics and opportunities for builders to market to the Hispanic community.

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  • Hacking HomLuv.com – 5 Ways To Get More Than Your Share Of The Luv On The Site

    Hacking HomLuv.com – 5 Ways To Get More Than Your Share Of The Luv On The Site

    BDX’s HomLuv’s artificial intelligence and crowdsourcing tools match buyers with home builders who can build their perfect home. Learn more in BDX’s post.

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  • 6 Reasons You Need Great Visuals

    6 Reasons You Need Great Visuals

    Read BDX’s list of 6 reasons why you need great visuals to market your homes. Check it out!

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  • IBS 2018 Day Two Recap

    IBS 2018 Day Two Recap

    Read a recap of BDX's 2nd day at the IBS 2018, which included Tim Costello’s keynote address, meeting with clients, and demos of the latest technologies.

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  • IBS 2018 Day One Recap

    IBS 2018 Day One Recap

    Read a recap of BDX's 1st day at the International Builders' Show, which included meeting builders, demos of the latest technologies, and more.

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  • BDX's Peter Brumme To Speak At IBS 2017

    BDX's Peter Brumme To Speak At IBS 2017

    BDX’s Peter Brumme will be speaking about how to make the most out of content marketing at the 2017 International Builders' Show. Read more in BDX's post.

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  • BDX's Tim Costello To Speak At IBS 2017

    BDX's Tim Costello To Speak At IBS 2017

    BDX’s Tim Costello will be speaking at three events at the 2017 International Builders’ Show. Find out which events he will be at in BDX’s post.

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  • BDX's Melissa Morman To Speak At IBS 2017

    BDX's Melissa Morman To Speak At IBS 2017

    BDX’s Melissa Morman will be featured speaking at two different sessions at the 2017 International Builders’ Show. Check it out!

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