Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

  • Does A Virtual Model Make Sense For Custom Builders?

    Does A Virtual Model Make Sense For Custom Builders?

    Virtual model homes work for custom builders too and with the right messaging, adding interactive elements can help home shoppers ideate their new home.

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  • Tell Your Story With Matterport Tours

    Tell Your Story With Matterport Tours

    Matterport tours allow home shoppers to tour homes online, but mattertags are the perfect elevator pitch that completes the experience.

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  • Give Your Marketing A Boost With Animated Gifs

    Give Your Marketing A Boost With Animated Gifs

    Give your marketing a boost by turning your renderings into animated gifs—the perfect way to spruce up your emails or blogs.

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  • Infographic: How To Choose The Right Virtual Content

    Infographic: How To Choose The Right Virtual Content

    Choosing the right virtual content to market your homes can be challenging. Follow BDX's guide to select the right content to achieve your goal.

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  • Culture Shift—Why Builders and Realtors Are Working Together

    Culture Shift—Why Builders and Realtors Are Working Together

    In a cultural shift, builders and realtors are working together to make the best of the new home sales boom. Read more in BDX's post.

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  • The Top 5 Reasons To Have a Virtual Parade

    The Top 5 Reasons To Have a Virtual Parade

    Events are being cancelled or postponed—when it comes to your Parade of Homes, virtual offers a lot of benefits. Here are our top 5 reasons to have a virtual parade.

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  • Builders Doing Amazing Things—Builder Goes Bot…Robot!

    Builders Doing Amazing Things—Builder Goes Bot…Robot!

    Imagine being shown a model home by a realtor, but with a twist—your realtor is a robot! Read how Goodall Homes is showing their models to customers.

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  • Builders Doing Amazing Things—James Monroe Homes

    Builders Doing Amazing Things—James Monroe Homes

    James Monroe Homes knows it’s hard to keep kids occupied during this uncertain time, so they created a free downloadable activity book on their website.

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  • Builders Doing Amazing Things–Castlerock Communities

    Builders Doing Amazing Things–Castlerock Communities

    BDX spotlights Castlerock Communities for creating a campaign that gives first responders credit towards options and upgrades for their new homes.

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  • The Silver Lining In The Numbers

    The Silver Lining In The Numbers

    Used home listings are on the decline right now and that means good news for new home builders. Check out the details in BDX's latest post.

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  • Manufacturers Doing Amazing Things—Three Stories That Will Warm Your Heart

    Manufacturers Doing Amazing Things—Three Stories That Will Warm Your Heart

    BDX's manufacturer partners are taking the selfless route to help front line workers fight during this difficult time. Check it out!

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  • Connecting With Today’s Virtual Home Shoppers Part 2

    Connecting With Today’s Virtual Home Shoppers Part 2

    BDX’s post covers mastering the virtual meeting with home shoppers and the best practices for the ‘new’ new home tour. Read it now!

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  • Connecting With Today’s Virtual Home Shoppers Part 1

    Connecting With Today’s Virtual Home Shoppers Part 1

    BDX covers the latest online strategies to lure serious home buyers virtually including CTAs and messaging.

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  • Unassisted Tours Made Easy With Utour

    Unassisted Tours Made Easy With Utour

    Utour allows home shoppers to visit a model home any time without having to meet with a salesperson—a great solution for current conditions.

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  • Keeping The Home Building Industry Strong: Free PSAs For Builders

    Keeping The Home Building Industry Strong: Free PSAs For Builders

    BDX has developed free PSA's for home builders to alert home shoppers that you are open for business. Download for free and add to your website!

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  • Tired Of The Same Old Scenery? We’ve Got Tips On How to Jazz Up Your Office Space Virtually

    Tired Of The Same Old Scenery? We’ve Got Tips On How to Jazz Up Your Office Space Virtually

    Working from home is great, but sometimes the same old scenery gets a little monotonous. Read how to jazz up your office space...virtually!

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  • Builders Doing Amazing Things—Cretin Townsend Homes

    Builders Doing Amazing Things—Cretin Townsend Homes

    Builders are doing amazing things during the pandemic. Here's our recap of Cretin Townsend Homes and what they are doing to reach remote shoppers.

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  • It’s All About How You Sell It

    It’s All About How You Sell It

    It's all about how you sell it! Technical descriptions don't increase interest especially when it comes to smart home automation. Do this instead.

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  • Image Marketing- Tips, Tricks, and Using AI?

    Image Marketing- Tips, Tricks, and Using AI?

    Want to up your image marketing game for new homes? BDX has a few tips, tricks, and a sneak peek at how AI can help you get the most out of your efforts.

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  • Getting Through The Gloomy Season

    Getting Through The Gloomy Season

    Getting through the gloomy season can be challenging, but with a few color visuals and tools, builders can kick start spring sales early. Learn more in BDX's post.

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