Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

  • Better Data, Better Results

    Better Data, Better Results

    Data from NewHomeSource listings shows that better content can directly impact listings ROI.

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  • Builder Increases Organic Traffic 100% -- Case Study

    Builder Increases Organic Traffic 100% -- Case Study

    Multi-Area Development achieved results with digital marketing strategy from BDX.

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  • Geospatial ISP—The Mapping Solution That You Need Right Now

    Geospatial ISP—The Mapping Solution That You Need Right Now

    It’s important that shoppers can find you. The New Geospatial ISP displays your interactive site plan within Google maps.

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  • Video Strategy—Is it time to replace your old videos?

    Video Strategy—Is it time to replace your old videos?

    Video should be part of your marketing strategy. BDX experts weigh in how often you need to replace your videos to keep content fresh.

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  • An Online VR Process Made Easy

    An Online VR Process Made Easy

    Thinking about online VR? Don’t get overwhelmed! View our decision tree to see just how easy it can be.

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  • Virtual Streetscapes—The Next Big Thing In Visual Marketing

    Virtual Streetscapes—The Next Big Thing In Visual Marketing

    Are you solving for buyers' visualization needs to envision the virtual neighborhood? Virtual streetscapes might just be the next big thing in visual marketing.

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  • Virtual Staging—The Visualization Secret Weapon

    Virtual Staging—The Visualization Secret Weapon

    Virtual staging your empty specs and model homes can help shoppers better visualize the space.

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  • The #1 Friction Point In The Buyer Journey That You Need To Address Right Now—Visualization

    The #1 Friction Point In The Buyer Journey That You Need To Address Right Now—Visualization

    Visualization continues to be a friction point for home shoppers. Tools like online VR and visualizers can help address this common friction point.

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  • Display Your Communities Like Never Before With Drone Services

    Display Your Communities Like Never Before With Drone Services

    Capturing the essence of your community is easy with drone technology. Follow BDX's top tips for selecting the best provider in this post.

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  • Does A Virtual Model Make Sense For Custom Builders?

    Does A Virtual Model Make Sense For Custom Builders?

    Virtual model homes work for custom builders too and with the right messaging, adding interactive elements can help home shoppers ideate their new home.

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  • Tell Your Story With Matterport Tours

    Tell Your Story With Matterport Tours

    Matterport tours allow home shoppers to tour homes online, but mattertags are the perfect elevator pitch that completes the experience.

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  • Give Your Marketing A Boost With Animated Gifs

    Give Your Marketing A Boost With Animated Gifs

    Give your marketing a boost by turning your renderings into animated gifs—the perfect way to spruce up your emails or blogs.

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  • Infographic: How To Choose The Right Virtual Content

    Infographic: How To Choose The Right Virtual Content

    Choosing the right virtual content to market your homes can be challenging. Follow BDX's guide to select the right content to achieve your goal.

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  • The Top 5 Reasons To Have a Virtual Parade

    The Top 5 Reasons To Have a Virtual Parade

    Events are being cancelled or postponed—when it comes to your Parade of Homes, virtual offers a lot of benefits. Here are our top 5 reasons to have a virtual parade.

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  • Builders Doing Amazing Things—Builder Goes Bot…Robot!

    Builders Doing Amazing Things—Builder Goes Bot…Robot!

    Imagine being shown a model home by a realtor, but with a twist—your realtor is a robot! Read how Goodall Homes is showing their models to customers.

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  • Builders Doing Amazing Things—James Monroe Homes

    Builders Doing Amazing Things—James Monroe Homes

    James Monroe Homes knows it’s hard to keep kids occupied during this uncertain time, so they created a free downloadable activity book on their website.

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  • Builders Doing Amazing Things–Castlerock Communities

    Builders Doing Amazing Things–Castlerock Communities

    BDX spotlights Castlerock Communities for creating a campaign that gives first responders credit towards options and upgrades for their new homes.

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  • The Silver Lining In The Numbers

    The Silver Lining In The Numbers

    Used home listings are on the decline right now and that means good news for new home builders. Check out the details in BDX's latest post.

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  • Manufacturers Doing Amazing Things—Three Stories That Will Warm Your Heart

    Manufacturers Doing Amazing Things—Three Stories That Will Warm Your Heart

    BDX's manufacturer partners are taking the selfless route to help front line workers fight during this difficult time. Check it out!

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  • Connecting With Today’s Virtual Home Shoppers Part 2

    Connecting With Today’s Virtual Home Shoppers Part 2

    BDX’s post covers mastering the virtual meeting with home shoppers and the best practices for the ‘new’ new home tour. Read it now!

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