Featured Content

Welcome to BDX University! We hope you find something interesting to read, watch and share.

  • 6 Reasons You Need Great Visuals

    6 Reasons You Need Great Visuals

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  • BDX Virtual Reality0:41

    BDX Virtual Reality

    The need to actually walk around a model home is quickly going away. With BDX Virtual Reality your buyers can tour several homes from the comfort of their own couch!

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  • Virtual Technology is a Game Changer for Home Buyers and Builders

    Virtual Technology is a Game Changer for Home Buyers and Builders

    With the help of virtual technology, consumers are empowered to make more informed choices about the cars they drive, the universities they attend, and the homes they choose. For several years...

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  • Top 3 Reasons to Utilize Video to Funnel Shoppers Through the Home-Buying Journey

    Top 3 Reasons to Utilize Video to Funnel Shoppers Through the Home-Buying Journey

    Using video can funnel more shoppers through the home-buying journey, increase lead conversions, SEO rankings, and help with brand storytelling.

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  • Why Interactive Content Can Be Your Best Marketing Weapon

    Why Interactive Content Can Be Your Best Marketing Weapon

    A picture may be worth a 1,000 words, but marketing pros know dynamic interactive visuals enable more sales than generated by static content.

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  • BDX’s Melissa Morman to Speak at IBS 2019

    BDX’s Melissa Morman to Speak at IBS 2019

    Best in Show: The Latest Trends for Housing from the Consumer Electronics Show    Tuesday, February 19th | 12:30 – 1:30 PM Location: South 220   What It’s About: In this unique session, our panel...

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  • New From Do You Convert: An Online Sales Academy

    New From Do You Convert: An Online Sales Academy

    Our friends at Do You Covert are launching an exciting new program to help Online Sales Specialists set more appointments and drives sales. These guys are total pros on the topic and here are...

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  • The PROS of Using Interactive Floor Plans For Your Business

    The PROS of Using Interactive Floor Plans For Your Business

    At some point when shopping for – or building – a home, most homebuyers will ask themselves if a certain floor plan will work for them, or if it will fit their needs or will suit their furniture....

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  • New Year’s Resolutions for Your Website

    New Year’s Resolutions for Your Website

    Why build a better website? To connect and share your services/products with the world of course! Just like people get haircuts, a website also needs a face lift ever so often. BDX recently held a...

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  • Holiday Lull? What Holiday Lull?

    Holiday Lull? What Holiday Lull?

    In the week between Christmas and New Year’s we typically see traffic from real home shoppers increase dramatically on NewHomeSource.com, the leading new home website. This year was no exception....

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  • Maximizing Your Home Listings Impact

    Maximizing Your Home Listings Impact

    Years ago, potential homebuyers learned about properties for sale from billboards touting new developments or driving around seeking “for sale” signs. Now, most people look for a home by scouting...

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  • Our Partners at Realtor.com, Meyers Research & NAHB to Speak at IBS 2019

    Our Partners at Realtor.com, Meyers Research & NAHB to Speak at IBS 2019

    Home Building Industry Trends & Analysis   Wednesday, February 20th | 12:00 – 1:00 PM Location: North 252 Speakers: Ali Wolf, Meyers Research | Robert Dietz, PhD, NAHB | Danielle Hale, Realtor,...

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  • BDX’s Tim Costello to Speak at IBS 2019

    BDX’s Tim Costello to Speak at IBS 2019

    Using Real Time Tours to Attract Buyers & Increase Margins   Tuesday, February 19th | 9:45 – 10:15 AM Location: Tech Bytes Room, South 229   What It’s About: Virtual Reality (VR) is making it...

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  • Why You Should Absolutely Retarget Homebuyers

    Why You Should Absolutely Retarget Homebuyers

    People who regularly shop online are familiar with retargeting in action, whether they know the marketing term or not. After checking out a product on one site, that product starts showing up on...

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  • BDX’s Peter Brumme to Speak at IBS 2019

    BDX’s Peter Brumme to Speak at IBS 2019

    Ratings & Reviews: Best Practices for Managing Your Brand’s Online Reputation Tuesday, February 19th | 12:30 – 1:30 PM Location: South 221 When your current customers speak, your future customers...

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  • 4 Secrets to Marketing to Homebuyers in 2019

    4 Secrets to Marketing to Homebuyers in 2019

    Ready to sell more homes to prospective homebuyers? First things first: stop selling to them! We live in a world that’s put new home information at home buyers’ fingertips, so future homebuyers...

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  • Why Social Media is Relevant to your Brand

    Why Social Media is Relevant to your Brand

    If you’re not utilizing social media for your business, start now. Social platforms play a crucial role in driving traffic, maintaining an online presence, and understanding your audience’s likes...

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  • BDX Testimonial | Pacesetter Homes and VR

    BDX Testimonial | Pacesetter Homes and VR

    “The VR Game Engine Tour was a total success at the Easton Park grand opening. As you know, our model home was only in the completed frame stage with electrical wiring installed.  Having the...

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  • Making the most of your advertising dollars

    Making the most of your advertising dollars

    All day long, people going through their email, searching online or using social media are bombarded with advertisements, particularly this time of the year. Why? Because this is actually a good...

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  • The recipe for a strong landing page

    The recipe for a strong landing page

    As a home builder, you know the importance of targeted and optimized ads designed to bring live traffic to your website. You’ve done the work, and your ads are showing results, but there’s another...

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  • 5 Solutions To Help Sell Your Inventory Homes Before The End Of The Year

    5 Solutions To Help Sell Your Inventory Homes Before The End Of The Year

    5 Solutions To Help Sell Your Inventory Homes Before The End Of The Year   One question we frequently get from our builders is “How can I sell my inventory homes faster?” Our team has brainstormed...

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  • Why you need a Hispanic Marketing Strategy

    Why you need a Hispanic Marketing Strategy

    There are currently 58.6 million Latinos in the U.S. and about 80% of them search online in Spanish. They prefer brands who speak to them in their native language. Latinos in the United States not...

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  • How to reply to leads from Spanish Speakers

    How to reply to leads from Spanish Speakers

    None of my sales staff speaks Spanish—what can I do when I get a lead?   No hay ningùn problema… No Problem!   Read on for some tried and proven techniques to help you potentially make the sale to...

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