DCX 2017 | Data Driven Customer Experiences from Max Goijarts

May 16, 2017
This session features the story of building a data-driven customer journey. Learn how to drive business maturity, create and optimize authentic digital customer experiences, and drive new marketing technology innovations that result in increased customer satisfaction and revenues. The session will describe how to approach: - Defining a digital maturity roadmap; - Gathering and connecting data, and then using it to drive the customer journey; - Applying customer journey analytics to align marketing with personalized engagement and maximized results; - Obtain insights on developing digital teams, business transformation processes and operations.
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