Case Studies

Fairfield Homes

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Quick Stats: Builder Name: Fairfi eld Homes Location: Arizona Marketing Director RaeLyn Harrison Website: www.Fairfi eldhomesarizona.com B D X U N I V E R S I T Y Fairfi eld Homes has created some of Southern Arizona's most highly sought-after master-planned communities. In addition to building with quality and integrity for over four decades, Fairfi eld Homes values and cares for the land itself. They continue to provide careful attention to selecting land, fi nding awe-inspiring mountain views and lush desert landscapes with distinctive characteristics that help build amazing homes and communities. With Fairfi eld Homes' expertise in blending beautiful new construction ranging from the $200's to the $630's with the existing desert backdrop of Arizona, they turned to BDX to get buyers' attention. Fairfi eld Homes has been a part of the BDX family since 2013, and understands the value of reaching new home shoppers online. "BDX has provided us a great platform (NewHomeSource.com) to target customers who are actually in the market for a new home" said RaeLyn Harrison, Marketing Director of Fairfi eld Homes. With NewHomeSource.com reaching over 1,000,000 unique visitors a month, Fairfi eld Homes knows they are reaching the most qualifi ed new home shoppers on the market. Fairfi eld Homes has also gone "all-in" with listing all of their communities with the BDX and now can be included on Realtor.comĀ®, where BDX is the exclusive listing distributor of new construction and where over 18 million home shoppers visit every month (comScore). Not only did Fairfi eld Homes take advantage of the BDX Listings Network, but they also leveraged BDX's expert WebArchitect team to create a functional and beautiful C A S E S T U D Y | F A I R F I E L D H O M E S "BDX has provided us with a great platform to target customers who are actually in the market for a new home."

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