Digital Marketing & Social Media with SMC-MBIA

March 22, 2017

Presented By: Eleanor Bowman, Director of Marketing BDX, and Jay McKenzie, Director of Content and Social Media

When: 8:30 AM, April 20th, 2017

Where: MBIA offices, 11825 West Market Place, Fulton, MD, 20759

RSVP here: https://marylandbuildingindustrymdassoc.wliinc34.com/events/digital-marketing-101-part-i-(presented-and-hosted-by-bdx-and-mbia%27s-sales-and-marketing-council)-1413/details?dnh=true

What you'll learn: 

Digital Marketing 101

When you’re a busy builder, it can be difficult to keep up with changing technologies and buyer
habits. Times are changing and builders need to arm their buyers with information in engaging forms. There are so many new selling tools available today, however most builders aren’t sure where to start. During this session we will discuss the hottest trends in technology and how you
can implement them into your sales strategy.

Social Media 1.0/2.0

The days of “build it or remodel it and they will buy” are a thing of the past. Today customers are both demanding and selective and, thanks to the world of technology, they are very well educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of social tools available today to help you build your unique brand and a positive reputation so you can engage and motivate potential customers, clients and referral partners to choose your product or remodeling services.

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