From our eFlyers sent in March, we chose several campaigns that captured open and click rates up to 40% higher than our averages to get a sense of what made these campaigns successful, and the results are below. As always, we would love to hear your comments regarding this information. Please email us at firstname.lastname@example.org with any feedback.
#1 – Drees Homes
Subject Line: Tour the Mediterranean with Drees
#2 – Toll Brothers Connecticut
Subject Line: Kitchen & Bath Upgrades Your Client During This Event Only!
#3 – Brookfield Residential
Subject Line: You’re Invited: Grand Opening Event on 3/22 in Alexandria
#4 – Fischer and Frichtel
Subject Line: Grand Opening at The Villages at Brightleaf in Wildwood!
If your flyer is for an event, placing all of the details toward the top allows the agent to quickly get all the info they need.
#5 – Smith Douglas Homes
Subject Line: New Builder in Popular Carter’s Station Community.
A stylish but simple design shows a lot of content, and the main image is a beautiful shot of the home.